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Insights

Notes from 30,000+ hours of leading B2B SaaS product and go-to-market: positioning, fractional leadership, and putting AI to work without stalling growth.

November 11, 2026 · 5 min read

We Didn’t Change the Product. We Changed the Story.

Two hours of AI-assisted competitive research, four user archetypes, and 25% more website visits in 14 days, without touching the product or spending on ads.