I’ve built, sold and rebuilt SaaS products from the inside.
I’m Erica Jenkins. For more than twenty years I’ve led product, customer success and go-to-market teams in B2B SaaS, from a bootstrapped startup to a global platform serving 30,000 customers. Now I bring that experience to growth-stage companies as a fractional leader and advisor.
The path here
- 2009
Co-founded Expion
Bootstrapped a social marketing platform for enterprise consumer brands and ran product strategy, execution and customer success as SVP of Product.
- 2015
Chief Product Officer, Sysomos
Expion was acquired at $10M ARR. I oversaw seven tech stacks, repackaged the combined platform into five new solutions and retained $50M in ARR.
- 2018
VP of Product, Meltwater
After Meltwater acquired Sysomos, I defined a new social listening, management and analytics suite for 30,000 customers that grew revenue 200%. Meltwater went public in 2020.
- 2021
Chief Product Officer, Crayon
Recruited by the founder and CEO of the Series B competitive intelligence company to rebuild the product and engineering organization and move into product-led growth.
- 2023
Erica Jenkins Consulting went full force
Fractional leadership and advisory work with SaaS companies from $3M to $30M in ARR. To date I’ve worked with 7 companies with an average tenure of 2.5 years. I thrive on solving problems and driving change.
Along the way I led analyst relations and eight Forrester Wave evaluations across three categories, earning leader placements from 2012 through 2023.
How I work
My top five CliftonStrengths explain a lot about what it’s like to have me on your team.
Responsibility
If I say I’ll do it, it gets done.
Achiever
I keep a lot moving at once, and I finish what I start.
Arranger
I work out how people and resources fit together for the best result.
Futuristic
I help teams see where the market and the product are heading.
Relator
I build candid working relationships that last. It’s why clients stay for years.
Read my article on transforming SaaS companies through fractional product leadership
Start a conversation
Tell me a little about your company and what’s on your mind. I’ll get back to you personally.
- Connect on LinkedIn
