Fractional leadership that executes, not just advises

We work with marketing and big data SaaS companies, from martech and media monitoring to data processing and loyalty, that have found product-market fit, grown revenue into the millions, and are ready to turn legacy workflows into AI-powered growth engines. Most are based in North America or Western Europe.

What we do when we get there

We find what’s really holding growth back, whether that’s tech debt, a leadership model you’ve outgrown, siloed teams or processes that live in people’s heads. It usually shows up in product delivery, roadmap execution, customer success, go-to-market and marketing. Then we fix it with your team.

That means coaching and mentoring your leaders, raising how the team plans and ships, and delivering product strategy with specific next steps your people can act on. We embed with the team rather than advise from the sidelines.

Fractional doesn’t mean part-time effort. We work as fully integrated members of your team, with the same intensity as a full-time hire. The difference is the timebox: we agree on clear objectives and a timeframe up front, so the focus stays on impact rather than hours.

AI runs through all of it, but it isn’t a cure-all. We use it heavily in our own work and help teams adopt it where it creates customer value, from faster customer and market research to sharper product analytics, smoother onboarding and support, and leaner go-to-market execution.

Three engagements

Every engagement starts with a conversation about what’s happening and what you need. Pricing and terms are shared once we know which fits.

In the business

Fractional Product Leader

Two days a week, embedded with your team

For companies that need a product leader now: you’re between heads of product, your team has outgrown its current leadership, or a migration needs an owner.

What you get

Ownership of product execution or a platform migration
Fractional leadership across product, engineering and go-to-market while your internal team upskills
Clear priorities, plus product-led growth and customer-centric habits built into how the team works
Hands-on development of your product managers and leads
AI built into how your product team researches, plans and ships
Close work with customer success and sales enablement to lower churn

On the business

Product Optimization

One day a week, three months minimum

For capable teams working inside a system that isn’t working: launches slip, handoffs break, and every department runs its own playbook.

What you get

A cross-team assessment of how you build, launch and support your product
A roadmap process put in place, with coaching until it sticks
Documented playbooks for onboarding, support and releases
A map of where AI can take manual work out of product, support and go-to-market
A review of customer success and sales enablement, with recommendations
Working sessions with your executives along the way

About the business

Advisement Retainer

Ten hours a month, cancel anytime

For founders and executives who want an experienced outside view before a big product, pricing, positioning or scaling decision. This is also the one engagement open beyond our core markets, for any founder who wants a been-there, done-that view on business and product operations.

What you get

Virtual working sessions with your key executives
Strategy reviews and honest gut checks
A clear-eyed view of your AI strategy: where it fits, and where it doesn’t
Clear recommendations about the business
An operator to call when something comes up between sessions

How an engagement runs

Listen and diagnose
We talk with your leaders and the people doing the work, trace how product moves from idea to customer, and name the few problems that matter most.
Fix it with your team
We rework the process, the roadmap or the go-to-market motion together, and we stay in the work until the change holds.
Leave them stronger
We coach and mentor your leaders so the improvements outlast our time with you.

Leadership is not seen in your presence. It is seen in your absence.

The measure of our work is how your team performs when we’re not in the room.

A bench that executes

I lead a bench of four seasoned fractional operators, all women. We don’t just suggest change. We execute it. When you need leadership across product, engineering and go-to-market, you keep one point of accountability and gain the people to get it done.

For investors

I serve as an operating and sector expert with two private and growth equity teams, helping assess B2B SaaS acquisitions in the $10M to $50M range, coaching executive teams after the deal, and building the repeatable processes that prepare companies for a strong exit.

Client references are available on request.

Let’s move from modernization to market leadership.

A short conversation is usually enough to see what’s holding growth back, whether we can help, and which engagement fits.

Start a conversation

Fractional leadership that executes, not just advises

What we do when we get there

Three engagements

Fractional Product Leader

What you get

Product Optimization

What you get

Advisement Retainer

What you get

How an engagement runs

Listen and diagnose

Fix it with your team

Leave them stronger

A bench that executes

For investors

Let’s move from modernization to market leadership.